Sales Lessons From 13 Year Old Who Sold 22,000 Boxes of Girl Scout Cookies

muito bom gostei

Hunter Walk

I’ve got a term sheet waiting for this girl as soon as she’s ready!

How To Sell The Most Cookies (via NYTimes)

Smile. ‘‘No one wants to buy from a person who is frowning,’’ says Katie Francis, 13, who sold 22,200 boxes of Girl Scout cookies this year, breaking the world record she set last year. Look and act like a professional, even if you’re just a child. When making the rounds in Oklahoma City, Francis wears her troop uniform and passes out business cards. Don’t waste time trying to convince naysayers; instead, ‘‘move on and find the yesses.’’ On school days, Francis works past dark, and she logs 12- to 13-hour days on the weekends.

A saleswoman cannot know the heart of consumers at first glance. Whatever it takes, secure their attention first. Francis goes door to door even in snowstorms. When she sets up a booth in heavily…

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